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As one of the world's leading product showcasing and
marketing companies targeting the architectural and designer community, there are many
reasons why Technical Library Services should market your company to architects and designers.
Here are just a few of them:
If you are wondering
whether or not to market your company to architects using an online
advertising service such as Technical Library Services, you may also want to
review our
Sourcing & Evaluating section.
EXPERTISE
Unlike many online
directory sites, we provide you with considerable level of
marketing expertise when it comes to promoting construction products to
architectural and design firms.
Our expertise has been
gained over a 20 year period, during which time we have successfully
marketed thousands of products to architects - on both sides of the
Atlantic. One of our founders is a former member of America's
Construction Specifications
Institute.
In the early days, we
physically visited architectural
offices and presented products using architectural binders and samples.
Our work routinely involved preparing blue-print take-offs and making site
visits. This has provided us with an in-depth knowledge of the
construction cycle and its impact on product specifications.
Today, the Internet provides architects with the
ability to quickly source, evaluate and specify products on a project basis,
without the need to maintain an expensive library. We have therefore
changed our business model over the years, to reflect these important
industry changes.
WEB TRAFFIC
We spend a considerable
amount of time marketing ourselves to the worldwide architectural and design
community, distributing newsletters, press releases, client update
information and general prospecting letters.
This promotional activity
drives over 32,000
architects and designers to our website on a monthly basis. Therefore, when you use our
services - you will be noticed!
SPECIFIER DATABASE
Our clients benefit from being marketed to one of the world's largest and most accurate
architectural and
designer databases,
which also includes consultants, contractors, engineers,
facility and project managers.
It has taken us years to compile our extensive database, which
is meticulously maintained to ensure maximum accuracy.
We know the types of projects routinely undertaken by each
practice and can match each architect's product-to-project
requirements with our clients' product supply capabilities.
CHOICE OF MARKETING PLANS
We provide you with a choice of
affordable
marketing plans to suit your individual budget and marketing goals.
Our primary
Network Plan provides you with all of the online and direct
marketing features illustrated on this page.
CHOICE OF WEBSITES
We operate two product showcasing websites.
Tech-LS features traditional architectural and construction
products.
Our affiliate website,
Designer
Products Online, specialises in showcasing exterior and
interior design-led and luxury products.
ONLINE SHOWCASING
Our showcase sites are both entirely pictorial. This is
because architects and designers are by nature, visually
motivated.
When you use our services we initially compile an individual
Profile
Page for you, including an expandable photo gallery, company
bio, links to all of your listings on our site and of course,
full contact details for your company.
Your company
is featured on our
What's New? Gallery for 30 days
and is also extensively showcased in
all relevant product
categories,
galleries,
innovations,
technical
specification
and
project
sections contained throughout our site.
Every category
listing includes a selection of appropriate photographs, product
description, your location and live links to your Tech-LS Profile Page and
company website.
ACCURATE PRODUCT INDEXING
As far as we are aware, we're the only
marketing company using both the European
CI/SfB and North American
MasterSpec product indexing system to accurately code
products listed on our site.
This means that architects in Europe and
North America are able to accurately classify and specify your
products.
E-BROCHURES
We design and publish an
individual
E-Brochure for all Network Plan clients in pdf format. If
you already have your own
company e-brochure, we will also publish this on our site. We
hyperlink your E-Brochure on your
Profile Page.
E-Brochures allow
architects and designers to download your company information directly from
our website - for example, to show to one of their clients at a forthcoming
planning meeting.
GEOGRAPHICAL MARKET CHOICES
The Internet provides Tech-LS with a world
wide market audience.
However, our subscriber-based Newsletter
and Press Release programmes allow us to directly market our
client's company to architects and designers within one or more
target geographical locations located around the world. View our
Regions section
for more information.
NEWSLETTERS
Each month we electronically distribute thousands of
project-specific
newsletters to architectural and design practices located around the world.
Architects and designers receive our newsletters free of charge,
but subscribe to our service.
Network
Plan clients, benefit from receiving monthly editorial
features in one of our newsletters and these are distributed to
architects who are working on projects suited to the client's
products, within your target
market territory.
Newsletter Editorials feature a company bio, clickable
photographs (which can either be enlarged, or hyperlinked to a
specific page on your website) and a link to your Profile Page
on Tech-LS.
Our newsletter programme provides you with a
specialised targeted marketing service to a
receptive audience.
PRESS RELEASES
Every three months, we design and publish a
Press
Release for you. Press Releases are distributed to architects,
designers and participating
trade journals within your target
market
territory.
NEW COMMUNICATION TECHNOLOGY
We employ cutting-edge communication
channels to market our clients' products. These include
additionally showcasing products on
Tech-LS
and
Designer Products Online blog-sites,
Twitter!
and various
B2B Social Networking sites.
We can also compile client
Video slideshows for Network Plan clients, which we
appropriately tag and upload to You Tube.
EDITORIAL CONTROL
Although we undertake all of the design work
on your behalf, you have total editorial control over your showcase listings
and newsletter/press release editorial content. Therefore, if you
would like anything changed on our site, at any time of the year, just let
us know. There is no additional charge for amendments.
WEB STATISTICS
Network Plan
clients are provided with a unique username and password, providing access
to a secure client log-in section. Tracking software allows us to
accurately illustrate how many Profile Page and website
click-throughs each client has received on our site during the course of the
month.
NETWORKING
Finally, we actively
promote a community based networking environment among all of our
advertising clients. We do this by frequently introducing clients to each
other.
Our Networking philosophy
has enabled us to find new distributors, sales agents and collaborative
partners, throughout the world, for both new and existing clients.
AFFORDABILITY
Our annual
pricing structure is among the most competitive to be found anywhere within
the industry. Our
Network Plan is significantly less
than you would expect to pay for just one block advertisement in a trade
journal. Furthermore, we provide you with a far greater audience than
most trade journals and our subscribers are more likely to be receptive to
evaluating your products.
GETTING STARTED
Starting our services could not be simpler.
All you need to do is to let us know which of our
Marketing Plans
best suits your needs and we will begin the work of
showcasing your company
on our site.
We can generally copy suitable photographic images
and text from your site, which we use to compile your Profile Page and
showcase listings. If you have a Flash site, we will ask you to email
us a selection of images in jpg, gif, png or similar format.
As soon as your company is showcased on our
site, we will
send you a confirming email, together with our invoice.
If you are a
Network Plan
client, once you have paid our invoice, we start including your editorial
feature in our monthly newsletters.
If you would like anything changed on our
site, just let
us know - and remember, there is no charge for any amendments undertaken to
your listings on our site - during the entire year!
FURTHER INFORMATION
Please call 0845 045 0216 or +44 161 355 9173
(International) if you would like to start marketing your company to
thousands of design professionals ... and we will get one of our regional
sales executives to call you to discuss your requirements.
MEDIA PACK & RATE
CARD
If you are just exploring marketing opportunities at this time, we would
be pleased to email you a copy of our 2010 Media Pack and Rate Card -
Email
or call us now on 0845 045 0216 or +44 161 355 9173.
We look forward to hearing from you!
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