With over 25 years' experience working with the world's leading architectural and design firms, we have gained considerable in-depth knowledge of the Construction Cycle and its impact on the designer's ability to select, evaluate and ultimately, specify products and services. We are therefore experts within the specified products marketing industry.
Architects are rooted in design and are masters of the visual. They look for cues, which help them distinguish, provoke, interpret, enhance and ultimately initiate, or complete their vision. In short, they aspire to be inspired and if your product is design-led, you will capture the architect's imagination and he or she will try your product out.
Once an architect or interior designer specifies your product, you have a great opportunity to make multiple sales from one source. They also influence the buying decisions of contractors, so once your product is routinely specified, contractors will start to call you for product price quotes.
Today, people shop and buy in an entirely different way than they did a few years ago, therefore businesses must either learn to modify or adapt their marketing methods, or risk facing extinction!
The advent of the Internet has meant that people have become increasingly impatient for information. Instead of sending a letter, or a brochure, we now live in a world of instant messaging with Tweets, Emails, Blogs, Social Media Interaction and Texts. Customers want to be able to access accurate information quickly, so they can make an informed buying decision. Web marketing satisfies this craving, by delivering useful content at precisely the time we need it.
Unlike Internet marketing companies offering basic raw data, our databases are both comprehensive and highly accurate, having been carefully formulated over a considerable period using our intellectual property.