The Market - Why Architects?
Architects are rooted in design and are masters of the visual. They look for cues, which help them distinguish, provoke, interpret, enhance and ultimately initiate, or complete their vision. In short, they aspire to be inspired and if your product is design-led, you will capture the architect's imagination and he or she will try your product out.
Once an architect or interior designer specifies your product, you have a great opportunity to make multiple sales from one source. They also influence the buying decisions of contractors, so once your product is routinely specified, contractors will start to call you for product price quotes.